What value do trainers add as compared to an e-learning tool? Let us consider this question by contrasting ATM and a Bank Teller. An ATM has many advantages…
- It can be made available in multiple places at a lower cost per transaction
- It can processes repeated requests without trouble or grumbling
- It is available any time 24 X 7
- It has a standard level of service
- It does not fall sick, go on strike, ask for promotions, ask for a raise or be rude to customers
But then, why do banks still have Bank tellers (the human ones)?
This is because the list of transactions people do, is not limited to what an ATM can do. While the ATM takes care of the most commonly executed transactions like cash withdrawal and cheque deposit…
- It cannot answer questions (except for what is my balance or do I have credit available)
- It cannot give feedback to the bank on new things customers are looking for
- It cannot form long term relationships and finally, most important of all,
- It cannot teach customers new behaviors. Even an ATM still requires a guard who helps out people who cannot operate it!
This last point, about maintaining relationships and changing behaviors is the most important value addition done by a human teller or trainer. An e-learning module no matter how well made, can never influence or change human behavior. To implement a new behavior a human being need practice and personalized feedback based on observation, about where we are going wrong.
So, until suitably programmed robots (with human qualities and defects) are available in the mass markets, behavioral trainers need not worry about being replaced by an e-learning tool. Product trainers, any take on this?





